Creative Joy Date - Come Play & Design an Inspirational Bracelet

Diana Chen, a former ad executive turned wellness enthusiast and designer, is the visionary Founder of Books Light the Fire, a women’s subscription-based book club community.

Books Light the Fire is more than just a book club—it’s a place where women come together for curated experiences and engaging book discussions. Authenticity, creativity, and joy are the heart and soul of everything Diana does. Her mission? To bring women together, empower them to live their truest lives, prioritize their self-care, and find their sense of purpose. Diana dreams of inspiring and supporting thousands of women to make a meaningful impact in their own lives and beyond.

Living in Manhattan with her adorable pup Bailey, Diana's background in advertising and design provides her with a unique perspective on wellness. She has worked with Fortune 500 companies in the health sector and, last year, launched an online shop featuring products she designed. Her journey into wellness began over a decade ago, sparked by a transformative moment following the end of a long-term relationship. Since then, she's dedicated herself to honing her coaching skills and leading impactful, uplifting events and workshops.

Beyond her professional accomplishments, Diana's true passion lies in connecting with others and spreading joy. Whether she’s working with a team to develop compelling commercials or empowering women through Books Light the Fire, her enthusiasm and warmth shine through.

During her downtime, you'll find Diana immersing herself in a Pilates Reformer class, exploring creative pursuits, hitting the tennis court, or enjoying quality time with friends.